Staffing agencies are firms that specialize in recruiting the perfect talent for other organizations. The industry is a competitive one. In the United States, there are over 20,000 of these agencies in operation. Looking at the market share, the 5 largest agencies control 50%.
This means that smaller firms have to compete against themselves to get a share of the remaining 50%. Therefore, they employ various manual and digital marketing staffing strategies to help them get clients to work with their firms rather than with their competitors. In this article, we’ll look at some of the marketing strategies that these staffing agencies employ to ensure they continue to get clients.
Before these firms execute these strategies, they have actually defined their market position, researched their market, and also identified their leads. Furthermore, they also develop a strategy that allows them to reach out to potential clients and also follow them up. All these are important aspects that ensure the marketing plan they employ produces the best result. With that said, let’s look at the strategies in detail.
Content Marketing
The power of content marketing in getting inbound leads and reaching out to potential clients cannot be overstated. When properly executed across all segments and channels, you are bound to get rewards. One of the benefits of this approach is that it allows the company to establish relationships that are valuable to the clients. This is why content creation can easily persuade clients to contact the firm when the content resonates with them.
For the content to be persuasive enough to initiate client contact, it must be engaging, actionable, relevant, educational, timely, and interesting. You can visit https://www.smtusa.com/ to learn key strategies for creating persuasive content. The content promotion tactic may include articles, blogs, landing pages, social media posts, newsletters, podcasts, tutorials, short videos, and webinars. When the company adopts this tactic, it can build its organic reach. This, in turn, can lead to an increase in social media platforms and website traffic.
To ensure the content is engaging, these agencies have to plan. One of the things they do is to research the top marketing channels that will produce the maximum reach. Furthermore, studying competitors that are doing better is another aspect of the planning phase. Finally, they can figure out what the clients don’t like since they are a portion of the target audience, and then they can improve on those areas to better satisfy new and potential clients.
Search Engine Optimization (SEO)
As great as content promotion is, without proper SEO, the results will be limited. For the content to effectively reach the target audience and generate positive results, SEO cannot be ignored. As a result, social media posts, blogs, articles, videos, websites, etc. must be optimized for SEO.
Doing this will lead to better traffic generation and high rankings on Google searches. When a website is indexed by Google, factors that determine the position of the page in the search results include keywords, backlinks, originality, etc. You can read this article to find out what backlinks are and why it is important for SEO. If the SEO is properly done, the company’s website is bound to have a higher SERP ranking which can bring leads that might end up becoming conversions.
A website that ranks number 1 in the search results usually gets more clicks compared to those that are let’s say number 5. Therefore, most agencies target that first spot. If they do not have qualified personnel to carry out proper SEO, they usually outsource to SEO companies. With a reliable SEO company, the possibility of the staffing agency getting better visibility is increased.
Social Media Marketing (SMM)
Billions of people around the world use social media platforms every day. Therefore, these platforms are the perfect channels for staffing agencies to market their brand and offers. A company without a social media page, a social media manager or managing team, and an organic or paid strategy is not ready for business.
With all its benefits, with SMM, the results are not usually instantaneous. This is because time is needed for the agency to build its brand image to the point where they are known and regarded as trustworthy. Furthermore, you might need to spend money on paid promotions and ads.
When it comes to SMM, hashtags are very important. This is comparable to how backlinks and keywords are crucial for SEO. Nevertheless, keywords are still important as they help clients discover the company’s page or posts when they perform searches.
With SMM, traffic can still be generated for the company’s website. This can be done by posting articles from the website’s blog on social media and then linking back to the website. These platforms can also be used to update the target audience on announcements, information, and news from the agency.
Conclusion
Marketing is important for any company and that includes staffing agencies. These companies employ different strategies to market their brand and services. In this article, we’ve shared 3 digital marketing strategies you can expect a staging agency to employ.