E-commerce SEO strategies help online retailers rank higher in search engines, producing quality traffic that drives sales. These strategies include optimizing product and category pages for product-focused keywords and creating helpful blog content for informational keywords.
Competitor Analysis
A large part of SEO involves analyzing your competitors. This includes looking at their content, keyword use, page structure, and more. It’s a process that should be revisited often to keep up with your competitors’ moves.
Performing competitor analysis can help you learn what tactics work for your competitors and improve your own. For example, consider using those strategies if your competitors’ pages have short, descriptive URLs and H2s that include the keyword they’re targeting. Luckily, there are several great tools for performing SEO competitor analysis. Several tools provide free trials, allowing you to try them out and determine the most effective for your team.
Link Building
As part of the overall SEO process, you should constantly work to build quality website backlinks. This is one of the main factors that search engines use to determine which pages rank highest on SERPs. Pages with more links tend to rank higher than pages with fewer links because the number of high-quality, relevant links is a vote of confidence for your content. When link building, focus on attracting links to your most valuable onsite pages. This can be blog posts that showcase a particular topic or a comprehensive resource like a white paper, infographic, or calculator. You can also learn about our SEO services and leverage other websites that are relevant to yours to help drive traffic and links by promoting your content on those sites.
Keyword Research
The first step of any SEO campaign is to conduct keyword research. This involves looking at all the keywords people search for, including the head and long-tail terms. This is important because it directs what content to create and how to create it. It is also a great way to understand what searchers are looking for and how competitive it is to rank for that term. It is also a good way to see what your competitors are doing, as this can give you ideas for your marketing campaigns. It is essential to stay ahead of the game and know what you’re up against to succeed in the competitive world of SEO.
On-Page Optimization
The right on-page SEO means your pages are optimized for search queries relevant to your target audience. This involves incorporating keywords into your webpage content naturally and appealingly to search engines and human readers. This can include improving your page titles and meta descriptions and optimizing your image alt text and internal link structure. On-page SEO also includes having clear, user-friendly navigation throughout your website, as search engines consider how easy it is for users to find what they’re looking for. Another on-page SEO strategy involves creating an incentivized customer review program that encourages repeat customers to leave reviews for your products and services. This can significantly increase the visibility of your business and boost search engine rankings.
Off-Page Optimization
As Google and other search engines continuously upgrade their algorithms, marketers must realize that SEO tactics should be split into two categories: on-page and off-page. While on-page SEO tactics are critical to improving your business’s search engine rankings, off-page strategies can play an even more significant role in your brand’s visibility online. Off-page optimization includes factors beyond your control, like backlinks, mentions on other websites, and data imports. These factors are all used to determine your page-rank authority and, ultimately, rank you on Google’s search results pages. Other off-page optimization tactics include social media marketing, content creation, and event marketing. These techniques are designed to build your brand’s reputation, inspire trust, and increase organic traffic.